![]() ![]() “As we look ahead, we’re also exploring the idea of renaming our global EA Sports football games,” he said. All this has come to light after EA’s GM Cam Weber stated the following: Since 1993, EA has had this license, which has helped to grow its soccer franchise FIFA exponentially over the years. This keeps players engaged, even when the leagues or competitions aren’t in-season. ![]() With these licenses come partnerships which work both ways, benefiting both EA and FIFA by introducing fans to the game and sport at an early age. Inside of the game, FIFA is a complex mash-up of smaller licenses that allow gamers to compete with real players in some of their favorite leagues and tournaments. The most popular sports franchise in the world, FIFA is a game transcends all others, rightly or wrongly, with its popular modes that include the controversial FIFA Ultimate Team (FUT). If you mention the name FIFA, I’d wager that most folks will think you’re referring to EA’s popular soccer video game and not the organization that’s most famous for the World Cup. So both mega entities have their positions, so let’s chat now about the outcomes. On top of that, FIFA believes more companies being involved means it would ultimately come out on top from a money perspective. On the FIFA side of things, that organization did not seem entirely comfortable with all the directions EA might take the license, and it seemed to be using that as leverage for why the price should remain high. While EA has and will certainly be able to afford this fee in the future, is it really worth it? That amount of money, even for a company as massive and a game as popular as FIFA, is nothing to sneeze at. Instead of renewing it as EA has done in the past, they seem to have taken a more cautious approach to see if it’s even worth renewing it, especially since the rumored cost to renew is now beyond the old price of $150 million/year. ![]() If you’re unaware, the licensing agreement between EA Sports and the FIFA organization recently expired. Once again, licenses are at the forefront of the virtual soccer discussion, but this time the ramifications could be significant. ![]()
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